Mastering purposeful UI/UX design through creative artistry
About Me.
As a UX/UI designer based in Phoenix, Arizona, my multicultural background, born in London, raised in Tehran and now living in Phoenix, deeply shapes my design approach. Working across diverse cultures and with different people has helped me develop a style that is both sophisticated and simple, always with a keen attention to detail and user behavior. This global perspective allows me to create designs that are not only visually appealing but also resonate with a wide range of users.
Creativity fuels everything I do, from visual design to illustration and photography. With a strong foundation in graphic design, I merge artistry with strategic thinking, delivering beautifully crafted, innovative solutions that are both meaningful and functional. My designs are driven by a balance of purpose and creativity.
Education
04/2022 - 10/2022
Certificate in UX/UI Design
Arizona State University
I focus on user-centered design, creating intuitive digital experiences informed by research methods like interviews and surveys. Skilled in wireframing, prototyping, and usability testing, I use tools such as Figma, Adobe XD, Miro, and adobe crea to deliver visually compelling and functional designs that balance aesthetics with user insights.
09/2010 - 09/2013
Master of Arts (MA)
Art & Architecture University
I enhanced my artistic skills and deepened my understanding of visual storytelling. I became proficient in various techniques and tools, refining my style through critical feedback and collaboration. This experience equipped me to create impactful illustrations that resonate with audiences.
01/2003 - 09/2007
Bachelor of Arts (BA)
Art University of Tehran
I developed a solid foundation in visual communication and design principles while enhancing my skills in typography, branding, photography, and digital media. The program emphasized critical thinking and collaboration, allowing me to create engaging designs that effectively convey messages.
Latest Work
Take a look at my recent creations, where each project showcases my design expertise and creative vision. Crafted with care and innovation, these works offer a glimpse into my evolving portfolio and the process behind each design.
U-Lok is a self-storage website that was designed for improved user experience with simplified navigation, enhanced functionality, mobile responsiveness, and a clean, minimalist design.
Experience
04/2023-present
Automatit, part of ASSA ABLOY Global Solutions
UX/UI Designer, Web Graphic Designer
Designed websites and applications in Figma, focusing on user researching, wireframing, branding, and prototyping.
Collaborated with clients to create cohesive brand identities and translate their vision into impactful designs.
05/2022-11/2022
Thinkful · Full-time
UX/UI Design Student
Conducted user surveys and interviews to create personas, empathy maps, and user flows. Applied the double-diamond process to improve design outcomes and developed case studies to present findings to clients and stakeholders.
05/2017-present
Freelance Artist
Painter & Illustrator
08/2011 - 05/2017
Participated in solo (@Siseo) and group exhibitions at Vision Gallery and Fondre Gallery in Phoenix. Collaborated with the City of Phoenix and Valley Metro on murals and public art projects that enhance community spaces. Showcased work at international events, including the Bologna Children's Book Fair and the Singapore Art Exhibition.
Ordibehesht Marketing and Design Agency
Senior Graphic Designer & Illustrator
Developed branding and design projects for clients, including children's clubs and animation studios. Directed animation teams, illustrating storyboards, backgrounds, and character designs for a kids' TV show. Created content strategies and social media designs.
08/2010 - 08/2011
SAMSUNG Mobile
Graphic Designer
Designed promotional materials such as posters, catalogs, and branding assets. Adapted Korean design concepts to suit the Persian market, ensuring cultural relevance and appeal.
Design Tools
& Software
Figma, Adobe XD, Sketch, InVision, Adobe Creative Suite (Photoshop, Illustrator, Lightroom), Google Suite, Creatopy, Webflow, Corel Draw, Procreate, Microsoft Office.
Technical Proficiencies
Brand Identity Development, Logo and Brand Book Design, Print and Package Design, Illustration and Visual Storytelling, Typography and Font Design.
Research & Design Methodologies
Competitive analysis, heuristic evaluation, user journey and empathy mapping, user interviews, user testing, wireframing, rapid prototyping, and brand development
Languages
English (Fluent), Farsi (Fluent)